| Dane szczegółowe: | |
| Wydawca: | Pearson Longman |
| Rok wyd.: | 2015 |
| Oprawa: | miękka |
| Ilość stron: | 716 s. |
| Wymiar: | 210x270 mm |
| EAN: | 9781292092737 |
| ISBN: | 978-12-9209-273-7 |
| Data: | 2015-07-14 |
Opis książki:
The gold standard for today s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of today s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today s marketing theory and practice.
The Fifteenth edition is fully integrated with My Marketing Lab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Personalize learning with My Marketing Lab
My Marketing Lab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Książka "Marketing Management + MyMarketingLab" - Philip Kotler, Kevin Lane Keller - oprawa miękka - Wydawnictwo Pearson Longman. Książka posiada 716 stron i została wydana w 2015 r.