| Dane szczegółowe: | |
| Wydawca: | Palgrave Macmillan |
| Rok wyd.: | 2007 |
| Oprawa: | miękka |
| Ilość stron: | 310 s. |
| Wymiar: | 140x215 mm |
| EAN: | 9781403915276 |
| ISBN: | 1-4039-1527-X |
| Data: | 2009-04-02 |
Opis książki:
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
Książka "Key Concepts in Marketing" - Jonathan Sutherland, Diane Canwell - oprawa miękka - Wydawnictwo Palgrave Macmillan. Książka posiada 310 stron i została wydana w 2007 r.