| Dane szczegółowe: | |
| Wydawca: | Palgrave Macmillan |
| Rok wyd.: | 2007 |
| Oprawa: | miękka |
| Ilość stron: | 400 s. |
| Wymiar: | 190x245 mm |
| EAN: | 9781403903273 |
| ISBN: | 1-4039-0327-1 |
| Data: | 2009-04-02 |
Opis książki:
This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt`s passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework. Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses.
Książka "Foundations of marketing" - Jonathan Groucutt - oprawa miękka - Wydawnictwo Palgrave Macmillan. Książka posiada 400 stron i została wydana w 2007 r.