Design to Grow

Opis książki:

In Design to Grow, Coca-Colas vice president of Innovation and Entrepreneurship reveals the megabrands innovative approach to business through design.

Scale and agility are essential to every companys success. But large established businesses are in danger of not being able to adapt quickly enough, while even the most nimble startups fail due to their inability to scale. Tomorrows business winners will be the ones who know how to combine the two.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. But the company is still learning. Over the last decade, it has focused on mastering how to use design to create agility - something most established businesses struggle with.

In Design to Grow, Coca-Colas vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at the companys design-led strategy for growth. Writing with Fast Companys Linda Tischler, he shows how any business can use the same approach to get to the next level.

Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just getting started.

Książka "Design to Grow" - David Butler, Linda Tischler - oprawa miękka - Wydawnictwo Penguin Books Ltd (UK). Książka posiada 238 stron i została wydana w 2015 r.