Challenges for Companies and Consumers on International Market
| Dane szczegółowe: | |
| Wydawca: | Akademii Ekonomicznej w Katowicach |
| Format: | |
| Ilość stron: | 251 s. |
| Zabezpieczenie: | plik z zabezpieczeniem watermark |
| EAN: | 9788378755371 |
| Data: | 2025-02-07 |
Opis e-booka:
The aim of the initiative has been the publication of the discussions which took place during annual 27th MAG Scholar Global Business, Marketing & Tourism Conference host by University to Economics in Katowice in 2017. This Conference, organized each year by the MAG Scholar, provided wonderful opportunity for academics and professionals from all over the world to share their knowledge, skills, and experience in the field of internationalization and all new phenomena on market. The entire publication is divided into five parts and contains selected papers presented at the 27th MAG Scholar Global Business, Marketing & Tourism Conference on “European Marketing from Global Perspective” in Katowice. First part provides inside to international environment element which influence on performance of companies and consumers. Second one presents selected aspects of marketing activities and instruments used on international market. Part three is focus on different business models undertaken by companies on international market. In part four there are papers which describe selected aspects of consumer behavior. Part five, which conclude this book, discusses range of papers dedicated to new trends in consumer behaviors on international market. The book does not cover all the important problems and issues of internationalization. It allows, however, prepare them as identification, presenting the importance and role of internationalization for companies and consumers on contemporary market.
E-book „Challenges for Companies and Consumers on International Market” - Wydawca: Akademii Ekonomicznej w Katowicach.
Spis treści:
Acknowledgement 9
Part I
International environment for companies and consumers
Marzena Czarnecka, Grzegorz Lot
Consumer protection standards on electricity markets 13
Urszula Grzega
Selected elements of living conditions of the population of the European Union 25
Agata Małysa-Kaleta
Cultural determinants of consumer behavior in marketing practice – selected aspects 36
Part II
Marketing instruments and companies performance on international market
Jean Pfiffelmann
Talent attraction in global business through employer brand image 57
Jakub Wolny, Marta Grybś-Kabocik
Methods of low-budget promotion of startups 78
György Jóna, Levente Varga
Case study on marketing of a focal firm – a network approach 87
Part III
Business models of companies on international market
Patryk Mączko
International business activities on moto-vehicles market 101
Agnieszka Tetla
Logistic consumer service in preventing consumer misbehavior on insurance market 116
Tomasz Silwanowicz
Origin and development of collaborative finance 124
Part IV
Consumers and their behavior on international market
Aleksandra Burgiel
Consumers’ attitudes towards non-ownership consumption and their managerial implications 139
Gabriela Hanus
Children and adolescents as consumers on food market and their food choices – literature and research review 159
Izabela Sowa
Rationality of consumers’ behaviors as the basis of their typology 171
Sławomir Smyczek
Differences and similarities in consumer behavior on international market 186
Part V
New trends in consumer behavior on international market
Krzysztof Hojeński, Agnieszka Put
Benefits and threats for consumers of free-to-play games 205
Marta Grybś-Kabocik
Misbehavior of e-shops’ consumers – empirical analysis 227
Agnieszka Hat
Consumer ethnocentrism in service markets – the identification of typological groups 233
List of authors 251