Anna Tereszkiewicz - autor

The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of...

The book is the first complete discussion of the genre of online encyclopedias. The first part of the book, preceded by a theoretical introduction into the concept of webgenres, gives a detailed overview of the types of encyclopedic websites,...